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Hi! I’m Daniel, a friendly WordPress developer from New Zealand.

I can help you create a custom web site that is super-fast and simple to use.


I’m currently unavailable for new projects (◕‿◕)

Why work with me?

I’ve hand-built 100+ custom WordPress web sites for a variety of small businesses and not-for-profit organisations since 2007.

There’s a strong chance I’ve already spent long hours thinking about and building something similar to your upcoming project. The hardest part is often working out exactly what it is you need, so why not leverage my WordPress development experience?

Today, I can provide a highly personalised service that used to require a team of people. Take a moment and imagine working on your project with me: you’ve just saved over half the typical cost of working with a creative agency.

I’m always available for a free, no-obligation conversation.


Daniel Shaw
WordPress developer
New Zealand
Talk to me

I build websites, web apps, and online stores.

1. Web design

  • Custom web sites
  • Work on all devices
  • Post-launch support
  • User-friendly
  • Fast

2. Development

  • Custom to your needs
  • Built to grow as you do
  • Low maintenance
  • Affordable

3. Optimisation

  • Technical optimisation can vastly improve search engine ranking of your existing web site.

4. Gutenberg

  • A new editor experience will soon affect every WordPress website. Read my 5-minute overview to prepare for a smooth transition to WordPress 5.0:
    Codename Gutenberg

5. Maintenance

  • Just like any living creature, your web site requires ongoing love and attention to maintain good hygiene and perform well.

6. “Fix my website”

  • Something broken, or worse: your WordPress or WooCommerce web site is under attack? I provide an immediate service to fix your web site and get you back up-and-running, quickly and safely.

7. Consultancy

  • You already have a quote and would like an expert second opinion? I have 10 years’ experience developing custom WordPress web sites.

8. Discount rate

  • For new projects I offer:
  • 75% off for artists;
  • 50% off for not-for-profits.

Previous projects

Tiny Visions
JSON API schema
Lumen framework
REST API for Tiny Visions
Launching late 2018
Intern Quest (WREDA)
Web development
Responsive design
Intern wrangling
Web development for WREDA
Data visualisation
Web development
WordPress plugin development
Responsive design
Data visualisation for Voiceless Animal Cruelty Index
Capitol Restaurant
Web design
WordPress theme
Web design for Capitol Restaurant
Summer of Tech
Web development
Content migration
Web development for Summer of Tech
Premier Étage
Responsive design
WordPress development
Custom WooCommerce plugin
Product illustration
WordPress website development for Premier Étage
Soup Fashion Recovery
Web design
WooCommerce theme
Stripe payment integration
Search engine optimisation (SEO)
WooCommerce development for Soup Fashion Recovery


I owe much of what I know to kind people who have taken the time to document approaches and solutions to their issues. So, returning the favour, a mix of how-tos and opinion.

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