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Daniel Shaw · WordPress Developer Wellington, New Zealand 020 414 82576

Hi, I’m Daniel, a friendly WordPress developer

I can help you create a premium website that is fast, affordable, and simple to use.

Work with me

I’ve been handcrafting custom WordPress websites for over a decade. Why not leverage my WordPress development experience?

Let me help solve your problems. The hardest part is often working out what it is you actually need to do. No doubt I’ve already spent long hours creating something like your upcoming project.

Today, I can provide a personalised start-to-finish service that used to require a team of people. Take a moment and imagine working on your project with me: you’ve already saved half the typical cost of working with a creative agency.

WordPress help

I work with you to create a website, web app, or WooCommerce shop tailored to your needs.

  • Web design

    Affordable & accessible websites, finished to a high standard, structured for ease-of-use and speed. Your visitors will always have a great user experience.

  • WordPress developer

    Bespoke WordPress themes, blocks and plugins to ensure and enhance your online presence. All tailored to fit your requirements, remain low maintenance and be SEO-friendly.

  • Technical SEO

    Technical search engine optimisation (SEO) can dramatically improve where and how often your website appears in Google’s search results.

  • Web performance

    Your website is your virtual pet: it requires ongoing love and attention to maintain good hygiene and continue to perform at its best.

  • “Fix my website”

    Something broken, or worse: your WordPress or WooCommerce website has been hacked? I provide an immediate service to get you safely back online.

  • I never outsource

    This means you’re always dealing with someone with a holistic view of your project.

  • Concessions

    I offer a generous discount for choosing to create a more accessible website: see my rates.

  • NO to WordPress?

    That’s OK! I also work with Eleventy, Craft CMS and Silverstripe — let’s have a chat about your requirements.

Previous projects

I’ve worked with some super people, businesses and organisations over the years.

Thorndon Dental

Parm at Thorndon Dental Surgery found me via a referral from another Wellington dentist. A clear direction and content ready to migrate meant a custom WordPress theme was up and running quickly.


Soup Fashion Recovery

Since 2010 I’ve worked with Soup on solutions to the unique challenge of selling one-off sized products online (most recently, a fun Instagram AR filter to promote an online sale for sunglasses). The current website runs a custom WooCommerce theme integrated with Instagram Shopping.


New Zealand Game Developers Association

NZGDA engaged me to do what I enjoy most: web development for a wishlist of features—all wrapped up in a redesigned website—while meeting a tight deadline to launch.


Capitol Restaurant

Kate at Capitol got in touch to help escape Shopify’s pricey monthly fees. I worked on a new design for a custom WordPress theme, while ensuring the admin side was also super-easy for Kate to regularly refresh Capitol’s set menus and lush imagery.


Margules Groome

I wasn’t sure initially if I was a good choice for this but it turned out to be the most efficient and straight-forward little project I’ve ever worked on, thanks to the impressively organised Bonnie—thank you!


Voiceless Animal Cruelty Index

The main focus of this project was wrangling a mass of information comparing country-specific harm into a bespoke interactive data visualisation tool. Despite the often distressing content, this was a really rewarding project to work on.


People Dynamics

This was a referral from a client for whom I’d just finished launching a refreshed website (thank you, Robyn!). Paula’s brief for a “professional yet personable” website was realised within a tight timeframe on a modest budget.



Something slightly different, drawing on a skill base from a different life: 3D modelling, scripting and animation for a promotional “Festival Flowers” Instagram filter. Concept by Tanker Creative, illustration by Flox.


New Zealand Shipping Zones for WooCommerce

One-click solution to configure North and South Island shipping zones for standard and rural delivery within New Zealand.

Get it from the WordPress Plugin Directory


An experimental theme for the WordPress block editor.

All about Maisie

Tiny Visions API

The Tiny Visions API captures and organises data for all New Zealand music videos and the people who created them.

Content to populate the API is currently being collated.

API documentation