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Daniel Shaw · WordPress Developer Wellington, New Zealand

Ahoy! I’m Daniel, a friendly WordPress developer from New Zealand

I can help you create a custom website that is affordable, super-fast and simple to use.

Why work with me?

I’ve been handcrafting WordPress websites for over a decade. Why not leverage my WordPress development experience?

Let me help solve your problems. The hardest part is often working out what it is you actually need to do. No doubt I’ve already spent long hours creating something like your upcoming project.

Today, I can provide a personalised start-to-finish service that used to require a team of people. Take a moment and imagine working on your project with me: you’ve already saved half the typical cost of working with a creative agency.


I work with you to build a website, web app, or ecommerce shop.

  • Web design

    Affordable & accessible websites, finished to a high standard, structured for ease-of-use and speed. Your visitors will always have a great user experience.

  • WordPress developer

    Bespoke WordPress themes, blocks and plugins to ensure and enhance your online presence. All tailored to fit your requirements, remain low maintenance and be SEO-friendly.

  • Technical SEO

    Technical search engine optimisation (SEO) can dramatically improve where and how often your website appears in Google’s search results.

  • Maintenance

    Your website is your virtual pet: it requires ongoing love and attention to maintain good hygiene and continue to perform.

  • “Fix my website”

    Something broken, or worse: your WordPress or WooCommerce website has been hacked? I provide an immediate service to get you safely back online.

  • I never outsource

    This means you’re always dealing with someone with a holistic view of your project.

  • Concessions

    I offer a generous discount for choosing to create an accessible website: see my rates.

  • NO to WordPress?

    That’s OK! I can also work with Craft CMS and Eleventy, depending on your requirements.

Previous projects

I’ve worked with some super people, businesses and organisations over the years.

Thorndon Dental

Parm at Thorndon Dental Surgery found me via a referral from another Wellington dentist. A clear direction and content ready to migrate meant a custom WordPress theme was up and running quickly.


Soup Fashion Recovery

Since 2010 I’ve worked with Soup on solutions to the unique challenge of selling one-off sized products online (most recently, a fun Instagram AR filter to promote an online sale for sunglasses). The current website runs a custom WooCommerce theme integrated with Instagram Shopping.


New Zealand Game Developers Association

NZGDA engaged me to do what I enjoy most: web development for a wishlist of features—all wrapped up in a redesigned website—while meeting a tight deadline to launch.


Capitol Restaurant

Kate at Capitol got in touch to help escape Shopify’s pricey monthly fees. I worked on a new design for a custom WordPress theme, while ensuring the admin side was also super-easy for Kate to regularly refresh Capitol’s set menus and lush imagery.


Margules Groome

I wasn’t sure initially if I was a good choice for this but it turned out to be the most efficient and straight-forward little project I’ve ever worked on, thanks to the impressively organised Bonnie—thank you!


Voiceless Animal Cruelty Index

The main focus of this project was wrangling a mass of information comparing country-specific harm into a bespoke interactive data visualisation tool. Despite the often distressing content, this was a really rewarding project to work on.



Something slightly different, drawing on a skill base from a different life: 3D modelling, scripting and animation for a promotional “Festival Flowers” Instagram filter. Concept by Tanker Creative, illustration by Flox.


New Zealand Shipping Zones for WooCommerce

One-click solution to configure North and South Island shipping zones for standard and rural delivery within New Zealand.

Get it from the WordPress Plugin Directory


I owe everything I know to kind people who have taken the time to document their solutions. Returning the favour, a mix of how-tos and opinion: