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Daniel Shaw · WordPress & WooCommerce Developer Wellington, New Zealand

👋 Not available for new client work right now!

WordPress developer — how can I help you?

Many web designers offer “WordPress” as a solution. The information below can help you understand if I’m a good choice for your project.

What I do

  • Web developer offering custom WordPress themes, blocks, and plugins
  • Troubleshooting issues involving HTML, CSS, JavaScript, and PHP
  • Performance optimisation and technical SEO for improved organic placement in Google search

I can’t help if…

  • You want to create a website using a visual page builder tool like Divi, Elementor, WP Bakery, Beaver Builder, Oxygen, or similar
  • You’re starting a project with a pre-made theme from somewhere like Envato or Themeforest
  • You have a subscription website (read about the difference between and
  • You’d like to build a Google AMP website (honestly, please don’t do this…)
  • You need help with social media platforms or Google Adwords
  • You need a logo designed
  • You need graphic design for print
  • You’re seeking general IT support

What is a “WordPress developer”?

Confession time: I’m actually a front-end developer. Though I have expertise developing websites using WordPress as the backbone, my skill set is based in best-practice modern front-end development. This means I can offer more resilient solutions than a typical web design or marketing agency offering WordPress as an option.

Generally, I’m the type of front-end developer focused mostly on things like “interaction design & SVG, CSS/SASS architecture, WordPress themes, UX and accessibility.” Despite this, I’m well-grounded in modern JavaScript and tooling: from vanilla to Vue; webpack to Docker.

Being heavily invested in WordPress as a CMS means I’ve worked with PHP a lot—and, increasingly, React-flavoured JavaScript for custom blocks—with occasional trips to the more structured lands of Laravel & Lumen. I use Composer and write unit tests on occasion.

My primary activity involves bridging the gap between technology and design. However, due to the small scale of the projects I work on, all previous WordPress projects linked from this site have been “designed” by myself.

Hey! You build WordPress websites but this site doesn’t run on WordPress?

It’s true, this site is built on Jekyll (2014–2017); Hugo (2017–2020); Eleventy! WordPress can be a great all-purpose solution but it’s not my default go-to option.

The promise of a content management system (CMS) like WordPress is the ability to easily update website content. The trade-off here is a CMS is powered by a bunch of code connected to a database, all of which needs regular ongoing maintenance.

One of the first things to consider is whether WordPress is a good option for your project.