Maisie is an experimental block editor theme, natively supported by WordPress since its 5.9 release in January 2022. The goal for the theme is to serve as a base to extend rather than as an endpoint with a resolved visual design. Check out the simple Maisie theme website with a few thoughts included for developers and designers, plus a simple roadmap.
This theme is not currently—and may never be—suited to a production website.
This is the first theme I’ve worked on unprompted by a content brief, because I’ve always struggled to understand speculative design that isn’t informed by real-world “content”1. Whether CMS- or theme-driven, technology-first approaches to composing layouts often result in a hostile user experience. This was always going to be a bit of an odd fit for me.
As a result, Maisie went through many iterations: from niche theme with highly resolved design, back to a starter theme with a bare minimum of default configuration, to where it finally landed: a solid head-start for the type of projects I work on but not so much as to require heavy revision per use. An initial plan to contribute to the theme directory was sadly dropped due to filtering the core function wp_render_layout_support_flag(), required to adapt per-block generated styles to use CSS Grid properties.
The question Maisie poses is this: is it feasible to support, long-term, a block theme that has opted out of WordPress-provided CSS?2 While I genuinely appreciate the standardisation blocks represent, the gentle lock-in inherent in the multiverse of “classic” WordPress set-ups has been replaced by an approach to managing styles that sees the entire project slowly creeping towards becoming a walled garden.
For me, working with the block editor as intended currently feels like a major trade-off because the full expressiveness of CSS is lost. There’s a world of difference between composing a site within the constraints of the block editor and attempting to realise a 3rd-party design brief within those same tight constraints.
Let me offer a simple example from many encountered when working on Maisie: a border setting is available for various block elements. Assigning a border with a “primary” colour, style, and width results in the following being added to the block‘s markup:
The inlined styles mean the border setting is tightly coupled with the CSS border property. There‘s an immediate problem with this because, depending on the design brief—say, a motion effect on hover—it may be better or even required to use something like box-shadow to achieve the desired outcome. This creates a situation where a choice must be made between using the editor-provided border option and accepting a crippled design versus using a custom solution and opting out of allowing user control.
At heart, Maisie is an attempt to “bend the tool”, something conventionally considered a bad idea in the software world. I would like to say it’s been a fun exploratory project but on reflection, despite a few small victories, it’s been the least enjoyable thing I’ve worked on.
There were a couple of goals I had when starting on Maisie: to help understand new opportunities and limitations of the block editor, and to finish with a flexible, production-ready theme as a starting point for building client projects. Upon completing Maisie—in so far as an initial release now exists—it’s sadly clear WordPress is no longer a suitable option for how I approach making websites.
Modern WordPress is a moving target that's difficult to scope against, so development and maintenance costs have soared. This is an important issue for me because the majority of projects I’ve chosen to work on are those with small budgets which may otherwise have not had a chance to be realised.
There have been some promising signs recently, with small but significant shifts in direction arising from increased sensitivity by the Gutenberg team towards real-world design & development requirements. There’s also been an increase in visible discussion around concerns that have been bubbling away since the new editor launched in WordPress 5.0. What ultimately remains troubling for me is that, despite closely following the project closely for ~5 years, I still cannot clearly see where this is all heading.
Maisie will continue to be nurtured as a hobby project and a point of contact with the WordPress project. I’m curious as to whether a time will arrive where:
More broadly, I’ll no longer be starting new projects with WordPress, instead shifting focus to maintenance and feature work for existing websites.